Puma have announced the launch of evoPOWER, their new boot that will be worn by stars such as Cesc Fabregas, Marco Reus and Mario Balotelli as Europe's major leagues reach an exciting conclusion.
Launched in Barcelona on January 17, the evoPOWER is designed to enhance a player's natural kicking ability, and also optimise power and accuracy when striking the ball.
EvoPOWER features Puma's most advanced technology to date, including the Gradual Stability Frame (GSF), which allows the boot to bend both ways and be as close to the biomechanics of a bare foot as possible.
Fabregas and Reus assisted Puma in the testing of the new footwear, to prove the power and accuracy of the new design.
Barcelona star Fabregas said: “Taking inspiration for a football boot from an actual foot sounds like the most obvious thing in the world, but in all the time I’ve spent in football, it’s the first time I’ve heard of this being done.
"When you try on these new boots, they are actually quite different to what we have worn before. They are so much more flexible - the way they bend with the natural shape of your foot really helps you to shoot harder.”
Borussia Dortmund attacker Reus added: “Shooting from distance is a key part of my game, in open play and free kicks. Having a boot that maximises power in these instances is necessary to help you capitalise on these moments, and this evoPOWER boot gives me a lot of confidence.
"I like the thought behind it and have tested it a lot. You can feel a genuine difference – so much so, it actually surprised me. This is a very exciting new boot PUMA have created.”
Balotelli was delighted with the feel of the boot, stating: “I’m new to the Puma family, and the football boots they produce were one of the reasons for me signing the deal. The evoPOWER boot impressed me from the first day I tried it in training, I hadn’t really seen a boot like it before. What Puma say about it is true: the flexibility helps create a better contact with the ball and generate really good shooting power.”
The evoPOWER boot and the full range of evoPOWER accessories and apparel are launched on February 1.