With the game tied at 1-1 and the clock ticking down in extra time, Pinilla took a pass from Alexis Sanchez and fired towards goal.
The ball flew beyond goalkeeper Julio Cesar, looking destined to hit the back of the net and eliminate the tournament hosts and favourites. The opportunity, though, ended in heartbreak for Chile as it struck the bar and bounced out.
With Chile losing the resulting shootout, that moment may be one most players would rather forget as soon as possible.
However, Pinilla, 30, not only has the image of that near miss etched into his mind, he also has it tattooed onto his skin, with the phrase "One centimetre from glory" written below a detailed picture of the moment the ball struck the bar.
The company who gave the former Inter forward the tattoo posted pictures of the incredible ink,