It's fair to say that the opening games of the 2010 World Cup in South Africa went to plan for the bookmakers. Two draws on the opening day, including a 0-0 stalemate between France and Uruguay, set the tone for an opening sequence of results that produced just 16 goals in 11 games.
During that run there were four draws, seven teams won to nil and only one match crossed the popular 2.5 goals threshold. With the exception of Germany's thumping 4-0 win over Australia in Durban, when the favourites won - if they did at all - they did so by a slim margin.
There is little doubt who has won the early exchanges of the 2014 World Cup though, with 36 goals scored in the first 11 matches, exactly double that of the previous tournament at the same stage.
bet365 spokesman Steve Freeth explained his outlook on the first round of results "Yes, we're taking a bit of a hammering as it stands - [it] would be nice to just get a draw in the book. Punters have also latched onto the goal markets".
The draw is often a big winner with the bookmakers and although some favourites - such as Uruguay and Spain - have been turned over in spectacular fashion, the high scoring matches have proved profitable for punters.
Both teams to score has landed in eight of the 11 matches to date with games averaging 3.2 goals.
Sunday also saw a run of favourites winning with Switzerland grabbing a dramatic victory then odds-on shots France and Argentina obliging.
Round one has certainly gone against the bookmakers but Steve Freeth is confident of bouncing back as the tournament progresses explaining "We do have time on our side but we're very much licking our wounds at the moment".
A treble of Monday's favourites (Germany, Nigeria and Ghana) pays over 7/1 with bet365.
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Jim Knight is Chief Betting Editor at Goal.com and has been tipping football games since he was old enough to place a bet. He is a Leicester City fan, writer and member of the We Are Going Up Podcast