The fact that los Blancos kick off their domestic campaign with a cross-city clash against Atletico has helped fan the flames of interest, with the Madrid derby once more becoming one of the biggest fixtures in Europe.
Certainly Cristiano Ronaldo will be happy to take on the Rojiblancos, with the side from the south of the Spanish capital among the 29-year-old's favorite opponents.
The Portuguese forward has scored 13 times against Atletico and bet365 price him at 11/4 (3.75) to open the scoring - something he has done on five occasions in derbies.
He can also be backed at 8/11 (1.72) to net at any time, while Gareth Bale is offered at 6/5 (2.20) to get his name on the scoresheet and that might be worthy of consideration.
The Welshman last season made a habit of scoring in big games (Copa del Rey final, Champions League final) and has looked supremely sharp in pre-season.
Romantics among the Madrid support, meanwhile, might fancy a flutter on Sergio Ramos repeating his Champions League heroics where he equalised against Atletico in the 93rd minute.
The centre-back is always a threat from set-pieces and the price of 13/2 (7.50) for him to score at any time is tempting.
The visitors, for their part, have sold their main goal threat from last season in Diego Costa and replaced him with Mario Mandzukic from Bayern Munich.
The Croatian is perhaps less mobile but more technically gifted than Costa and is priced at 15/8 (2.87) to score on his competitive debut for Diego Simeone's side.
Elsewhere in the market, Raul Garcia catches the eye at 9/2 (5.50) to score at any time, with the robust midfielder netting 18 times for Atletico last season in all competitions. However, for our purposes, Bale to score at any time at 6/5 (2.20) looks to be a big enough price for consideration.
|Gareth Bale to score at any time at 6/5 (2.20) for a 2.0pt stake with bet365