Indeed the Rojiblancos' record-breaking run of nine consecutive wins in competitive matches (including the European Super Cup and Europa League) is a feat never before achieved in the club's history.
To extend their successful endeavours, Diego Simeone's men must overcome a Real Sociedad side with a strong home record. The Basques have won their last five matches at the Anoeta Stadium, suffering just a solitary defeat there in 13 league matches. Paddy Power price a home win on Sunday evening at 5/2 (3.50) while Atleti can be backed at 21/20 (2.05).
It was no coincidence that after Real Madrid's hard-fought 1-0 win at Real Sociedad last season, one of the capital's sport dailies greeted the result with the headline: "That's how you win the league".
La Real's strength at home is well known, and should Atletico have any pretentions of maintaining their lofty position of second in the table then this is exactly the kind of match they must try and win.
Expect then a tight contest and, despite Atletico's prowess in front of goal, this could well be a tie settled by a lone strike or two.
Six of Sunday's visitors' last eight away matches in the league have seen less than three goals scored, while four of Sociedad's last five games have gone under 2.5.
The price of 4/5 (1.80) for a repeat, looks to hold considerable value, while for those seeking higher odds, the 4/1 (5.00) offered for Draw/Atletico could be worthy of a small investment.
|Under 2.5 goals at 4/5 (1.80) with Paddy Power
||Draw/Atletico Madrid at 4/1 (5.00) with Paddy Power|
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Phil Kitromilides is a sports broadcaster working on radio and TV in London and Madrid. You can also follow Phil on Twitter.