Bookmakers agree to pay €100,000 fine for Denmark striker Bendtner

Jun 19, 2012 2:12:00 PM

The Arsenal man was handed a one-match suspension after he lifted his shirt to reveal the 'lucky' underwear sponsored by the betting firm in his country's match against Portugal

Bookmakers, Paddy Power have agreed to pay the €100,000 fine handed to Niklas Bendtner by Uefa following the Denmark striker's celebrations against Portugal earlier in the Euro 2012 tournament.

Bendtner revealed the 'Paddy Power' logo across his green underpants as he lifted his shirt to celebrate scoring his country's equaliser in the Group B match.

Along with the fine, a one-match ban was given to the 24-year-old, which will rule him out of Denmark's opening 2014 World Cup qualifier unless he is successful in his appeal.

In retaliation to the Uefa punishment, the betting company issued a statement revealing that they will pay the fine for the Arsenal man, labelling the European governing body as "hysterical and deeply cynical."

A recent statement posted on Twitter by the company read: "Inspired by your Twitter feedback, we have agreed to pay the barmy €100k fine that #Uefa dished out [to] Nicklas Bendtner."

Amongst a number of tweets seemingly mocking Uefa, the company continued to express their feelings towards the organisation: "Nicklas Bendtner shouldn't suffer because of #Uefa's double standards, & penalised for wearing his lucky pants, which was just a bit of fun."

Paddy Power later launched the hashtag 'POWERPANTS' and revealed that they would send out 3,000 pairs of the incriminating underwear to their social media followers.

"#POWERPANTS: today we are posting 3,000 pairs of Lucky Pants to those who asked for them on our Facebook page. Wear them in solidarity with Nicklas."

Sign up with William Hill for a free bet up to £25
Sign up with bet365 for a free bet up to £200
Sign up to Paddy Power for £250 in free bets
Sign up today with Coral and get a £50 FREE bet - no strings attached!
Sign up today with BetVictor and get a £25 FREE BET!

play

open

Inside Goal.Com

Top 10 all-time Champions League scorers
As the competition moves within days of its much-anticipated conclusion at Wembley, Goal profiles the most prolific players in its history
'Mario, you will never redeem yourself'
Mario Gotze's injury means the playmaker has now played his final game for Borussia Dortmund. In an open letter, a fan tells of his emotion at his controversial switch to Bayern
BVB's rise from the abyss to European contenders
BVB have recovered from teetering on the edge of bankruptcy to take their place on Europe's grandest stage, humbling their opponents on Saturday, Bayern Munich, along the way
Transfer Talk: Mourinho wants Isco at Chelsea
Get your daily dose of all the speculation from around the globe as clubs cast their eye towards summer reinforcements
Top 10 Champions League Final Moments
As Europe braces itself for an all German classic at Wembley on Saturday, Goal.com takes a look back at some of the iconic moments in the history of Uefa's showpiece event since its rebranding in 1992.