As part of the one-year to the 2010 FIFA World Cup kick-off celebrations, South Africans have been called on to wear Bafana Bafana jerseys or a yellow shirt.Brand South Africa has encouraged every citizen to blow a vuvuzela and sing the national anthem at exactly 16:00 today [Thursday], which is when the much anticipated soccer event is scheduled to kick-off in a year’s time.
A five-minute count-down will begin at 15:55 on radio stations across the country, to cue all citizens, wherever they are, to sing Nkosi Sikelele Afrika at 16:00.
“It is also an act of national pride in, and support to our country as Africa’s first host of this prestigious tournament,” said Paul Bannister, International Marketing Council of South Africa’s chief executive.
“We encourage every South African, whether you are in Johannesburg, Cape Town, Sydney, Toronto or London to join us as we mark an important milestone in our nation's history.
“This is an easy and fun way for us to let the world know that we are lighting the torch for the 2010 World Cup,” he added.
Also as part of the celebrations, President Jacob Zuma, accompanied by Western Cape Premier Helen Zille and Local Organising Committee CEO, Danny Jordaan, will be visiting the Green Point stadium today.
“To mark this important milestone on the world's sporting calendar, the City of Cape Town has arranged an action-packed programme for the day,” said Pieter Cronje, the city's 2010 communication director.
Activities will kick-off on with the top-level visit of VIPs to the Green Point stadium. Helicopters will thrill the crowds with banner fly-overs during the presidential walkabout.
In the evening, Executive Mayor of Cape Town Dan Plato will also host a cocktail party at Hamilton's Rugby Field for 500 VIP guests, including the world's most influential leaders, who will be in Cape Town for the World Economic Forum conference.
In Johannesburg, the city has declared Football Friday “soccer day in the city” and is encouraging people to show their support for the historical event by wearing their soccer supporters’ gear.