- Russia To Host 2018 World Cup, Qatar Get 2022 World Cup
- Bid Profile: Australia 2022
- Bid Profile: Qatar 2022
The general, immediate reaction amongst the mainstream media both reporting from within Australia and tweeting/reporting back from Zurich was one of utter disgust, disappointment and contempt.
There is the idea that Qatar are undeserved winners, but nothing is further from the truth - to put things into perspective, I was personally contacted by the public relations representative for Qatar's bid some months ago of his own volition.
In complete contrast, the Aussie bid team were largely invisible in the attempts to get in contact.
This best highlights a sense of 'positive desperation' for Qatar to please the entire world rather than champion their own inherent cultural strengths and offerings in their attempt to land the tournament and unsurprisingly it worked.
A pundit made a salient point on Aussie television that Qatar's bid was characterised by its willingness to address issues that logically should have ruled it out form ever hosting a World Cup, like the weather. The fact is Qatar went out of their way to host this tournament and have been rightly rewarded.
Of course, the flawed bidding process and unsurprising leak of winners hasn't made the news easier to swallow for the pundits down under - but in the end the best bid won.