Pogba has established himself as one of Europe's finest young midfielders since joining the Bianconeri on a free transfer from Manchester United, with French giants Paris Saint-Germain having long been linked with a big-money move for his signature.
The youngster has been criticised in some quarters for his inconsistent form since the turn of the year, and Conte has urged the 21-year-old not to rest on his laurels and risk stalling his career.
"Paul has made great strides since he arrived. I think he's improved physically, technically and tactically, but he can and should keep growing. He mustn't settle for where he is now," he told a press conference.
Juventus host Olympique Lyonnais in the Europa League quarter-final second leg on Thursday and Conte admits it would be a "prestigious" moment should his side secure a place in the last four.
"We're here to talk about the return to the quarter-finals of the Europa League. The [league] championship does not exist for me today," he said.
"It would be prestigious for Juventus to get to the semi-finals and let's not forget that no Italian team has done so over the last seven years.
"We must field the best team for the next round, using players who can give more guarantees in terms of physical and psychological. It may well be that an alleged starting player will finish on the bench, but that's for technical reasons as well as for rotation.
"Our work is very difficult because it relies only on winning. When it happens, you're right, when it doesn't, you're wrong. We are paid to make decisions and we do, trying to get the best result."
Juve hold a 1-0 lead over Remi Garde's side from the first leg.