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The BVB supremo is not amused with the Bavarians' disrespectful attitude toward their domestic rivals, and believes they deserve better

Borussia Dortmund boss Hans-Joachim Watzke feels that the reigning Bundesliga champions deserve more respect from Bayern Munich following Uli Hoeness' recent comments.

The Bayern president stated earlier this week that BVB are only a regional brand, whereas Bayern Munich are Germany's most popular team all over the world, and Watzke feels Dortmund's recent results merit a different treatment.

"I am always talking respectfully about Bayern's performances in the past decade. I would like it if we could get some respect as well for what we have achieved in recent years. That's evidently a bridge too far, though," Watzke stated to Bild.

"There's no doubt about it that Bayern are a better-known brand abroad. However, the gap between Bayern and Dortmund has become significantly smaller in recent years."

Borussia Dortmund beat Bayern Munich to the Bundesliga title in 2010-11 and 2011-12.