The division's famous lion icon has undergone a makeover ahead of next season, but it hasn't gone down too well on Twitter - we've got the best of the reaction!
Guess what happened next, though? Yep, the forgiving souls on Twitter calmly accepted the change and praised the new branding the new logo was mercilessly mocked.
From comparisons with an eye test at the opticians to a Cecil the Lion reference - here is the best reaction from Twitter...
From next season, the Premier League is going to look a little bit different…https://t.co/4n4mNohG2Z— Premier League (@premierleague) February 9, 2016
Overwhelmingly excited to see the Premier League's new logo. I mean, look at his face, just look at his face. pic.twitter.com/utkMVahyi9— Gary Lineker (@GaryLineker) February 9, 2016
The Premier League's new 'visual identity' looks like it's taken from an eye test in an opticians pic.twitter.com/TQ6w9kSUVa— Nick Miller (@NickMiller79) February 9, 2016
Sadness in his eyes. https://t.co/6tYvU1T8z9— James Dall (@JamesDallESPN) February 9, 2016
What do you mean the peasants are revolting at Premier League ticket prices? Give them a logo "which is relevant, modern and flexible".— Michael Calvin (@CalvinBook) February 9, 2016
Upside down, the new Premier League logo looks kinda like a fitting tribute to Lemmy pic.twitter.com/azljdICqD7— Nooruddean (@BeardedGenius) February 9, 2016
Is it me or does the new premier league logo looks really cheap and tacky?— Gpearce555 (@GregPearce555) February 9, 2016
Am I the only person who likes the new Premier League logo? It's fiercer and modern! @premierleague— Ian Brook (@IanbytheBrook) February 9, 2016
You'd think by now the Premier League lion could afford a bigger and better crown.— Ollie Davis (@Ollie_Davis) February 9, 2016