Florentino Perez has told representative members that winning a 10th European crown remains Real Madrid's top priority.
Los Merengues are the most successful team in European club football as nine-time European champions, but have not lifted the Champions League since overcoming Bayer Leverkusen 2-1 in the 2002 final.
In the opening speech of Madrid's General Assembly, Perez underlined the club's ambitions and set high expectations in terms of the team's future success.
"Winning titles, the Decima and putting on a good show are the challenges," the 66-year-old told assembled members.
"We have the hunger, the skill, the talent and the commitment. Now is the time for us to give it our all. You know that my obsession is continual improvement.
"Ultimately, to be the strongest in every aspect in order to face our athletic challenges, win titles and preserve the essence and identity of our club."
Perez is currently serving his fourth term at the Madrid helm after being elected president unopposed in June, and sought to rally those present behind his vision for the club, which he claimed followed on from the traditions of success the club has enjoyed.
"I know that nothing is ever enough here and that even the wins only serve to make us want new titles because we always want more," the Spaniard continued.
"This is the lesson we've inherited from those that have come before us. We know that madridistas have only one destiny in their minds and hearts: to win. To challenge even that which might seem impossible and to keep trying over and over until we make it."