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La Liga Kick-Off Times Could Change To Suit Asian Viewers
Spain is competing with England...
| Bet: | Returns: | Lazio £22.50 | Draw £32.00 | Atl. Madrid £29.00 |
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| Bet: | Returns: | Lazio £22.50 | Draw £32.00 | Atl. Madrid £27.50 |
|
| Bet: | Returns: | Lazio £23.00 | Draw £32.50 | Atl. Madrid £27.50 |
|
| Bet: | Returns: | Lazio £22.50 | Draw £33.00 | Atl. Madrid £32.00 |
|
| Bet: | Returns: | Lazio £23.00 | Draw £32.00 | Atl. Madrid £28.00 |
|
Jul 29, 2010 6:53:00 PM
By Subhankar Mondal
Kick-off times in the Spanish Primera Division in the upcoming 2010-11 season could change to suit Asian viewers, the league's CEO has suggested.
La Liga CEO Francisco Roca Perez told reporters at the Soccerex Asian forum in Singapore that in order to compete with England's Premier League, they are planning to change the times of certain matches in order to pull more viewers from Asia to watch Spanish football.
Some 17 matches could be brought forward next season to allow more exposure to the Spanish top flight for the Asian football followers.
"Our objective is to be one of the prominent leagues in this part of the world," Shanghai Daily quotes Perez as saying. "It is a sport that takes some effort to change things and especially kick-off times, which is always something very sensitive.
"Teams don't like to change their ways and their traditions but I truly believe that the understanding is that this is a huge opportunity and there is no other way."
La Liga CEO Francisco Roca Perez told reporters at the Soccerex Asian forum in Singapore that in order to compete with England's Premier League, they are planning to change the times of certain matches in order to pull more viewers from Asia to watch Spanish football.
Some 17 matches could be brought forward next season to allow more exposure to the Spanish top flight for the Asian football followers.
"Our objective is to be one of the prominent leagues in this part of the world," Shanghai Daily quotes Perez as saying. "It is a sport that takes some effort to change things and especially kick-off times, which is always something very sensitive.
"Teams don't like to change their ways and their traditions but I truly believe that the understanding is that this is a huge opportunity and there is no other way."
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