The former Siena tactician has declared that his men are not worried about facing Massimiliano Allegri's side on Sunday evening
The Old Lady are currently top of the league, picking up two wins and two draws in their opening four games of the season, while Milan are currently down in 12th place.
Sunday's fixture offers Juventus their first real test of the season yet Conte remains confident his men can emerge victorious.
"Having respect for a side is one thing - and we have a lot of it for Milan - but fear is another," the former Siena tactician told reporters in his press conference.
"Our attitude must never change, regardless of who we are facing because we must always take the initiative. Clearly, we are playing against a team of great quality, but that has to represent further motivation.
"It is our first game against a big club, but certainly not our first big game, because every encounter must be treated the right way. They are ultimately worth three points."
Despite the club's decent start to the new campaign, Conte played down being top of the table going into Sunday's encounter.
"We are still studying to be among the big teams. We must never forget where we came from, nor what happened to Juventus. That's all we need to avoid kidding ourselves and provide the grit we need to get back to the top level," he added.
"When we are there, then we can talk about a Scudetto showdown. For now, we just want to understand what level we are at."
The coach concluded his press conference by discussing tactics, and the fact he is able to switch to a 4-2-4 formation when needed.
"I am fortunate enough to have different options in midfield. It has to be an advantage because having an alternative to the basic system allows us to be unpredictable," he said.
"We know Milan try to win by keeping possession, so there will be moments when we are under pressure. We're aware of our strengths and weaknesses, so I am curious to see how we perform in a big match situation."