Scudetto talk around Turin has provoked opposition from Luciano Moggi, who feels Juventus cannot win the league this season.
The former transfer director believes those at Vinovo may have to redesign their ambitions as there is a lack of quality stopping them from making a serious bid for the title.
"Scudetto? No. Quality is missing. Players are missing - those who know how to change a game when you are losing," Moggi told Nuova Spazio Radio.
"The first three in the league will surely be Milan, Inter and Roma, and so for the fourth place I think Juventus will be better equipped to reach it compared to Lazio and Napoli.
"I think Juventus need men of great experience and class - these things are missing. But they have assembled a good to team capable of good results."