Parma fans protested early kick-off times by bringing a packed lunch to the stadium during their match with Roma.
Supporters throughout Italy have been angered by the league's decision to move kick-off times earlier for the purpose of television revenue and fans brought their own food to prevent the club making money on food and drink at the venue.
"Seeing as it is lunchtime, especially as this is meant to bring families back to the stadium, we invite all fans to bring a sandwich to the Curva Nord," said a statement that was made by Parma's ultragroup to Football Italia.
Ironically the game finished 0-0 after a lethargic 90 minutes in the 12:30pm kick-off in front of the nation's cameras.
Follow Goal.com on . Get the latest football news direct... Check out Goal.com's page; be part of the best football fan community in the world!