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The former Italian international’s fashion label Sweet Years will today unveil a new brand of condoms.

Christian Vieri left Serie A club Atalanta through mutual consent in April and has since tried to extend his footballing career by landing a contract in Brazil.

He was allegedly rejected by Flamengo and Santos, though, and the globe-trotting striker may now consider hanging up his boots and furthering his other passion…

And that’s business. Vieri and Milan star Paolo Maldini started their own fashion line, named Sweet Years, a few years ago, and ‘Bobo’ will help launch a new brand of condoms, Akuel Blues Sweet Years Limited Edition, which will be unveiled at a press conference today.

The 35-year-old carries the reputation of being the ultimate ‘latin lover’ in the peninsula, after having much-publicised relationships with several showgirls.

Vieri has also become a great fan of Texas Hold’em Poker of late and has attended tournaments in Los Angeles and in Monte Carlo.
Vince Masiello,