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- Neymar recently made a guest appearance in Globo TV's new soap opera, Amor a Vida
- Neymar endorses a total of 11 brands (I hasten to add that this is at the latest count of my Goal Brasil colleague Matheus Harb!)
However, as Rupert Fryer explains in this fine piece on Neymar's departure, Chelsea were also desperate to sign the striker.
Actually, just on that, what do you make of Neymar, Real Madrid fans? Are you disappointed that los Blancos failed to land the forward, given president Florentino Perez offered double what Barca were offering? Or were you worried about having another Robinho on your hands? Please do get in touch via Twitter; would love to hear your thoughts.
I think the thoughts of Barca fans are perfectly illustrated by this banner below: "Hey, Florentino, in Madrid there is no beach and no Neymar".
"Neymar came out onto the pitch and the fans went crazy, singing his name. Everyone was singing, 'Neymar! Neymar! Neymar!'"
I'd wager that that simplistic chant will become quite popular at Camp Nou in the coming years.
What a nice touch that is - one of the best of his fledging career - and that crowd-pleasing comment draws a huge roar from Camp Nou.
"I'm very happy," he concludes. "It's so emotional. It's very exciting to be a Barcelona player. It's a dream come true. Thank you very much."
The Brazilian then shows off his impressive ball skills, as is customary at these events before addressing the crowd in his best Catalan:
"Good evening, Neymar, I'm very happy to be a Barcelona player."
I mean, two-time Ballon d'Or winner Kevin Keegan used to sport a perm, two-time South American Footballer of the Year Carlos Valderrama rocked a blonde afro, while Ronaldo ... well, I don't know what on earth it was that the Brazil legend was wearing at the 2002 World Cup but we can only be incredibly grateful that it didn't catch on.
"I don't really know much about Neymar. I have only seen him on television. But there are a few things I do no like about him," the former Spain boss told Sport.
"I don't like the hype surrounding him. I prefer things to be simple and I don't like his haircut and his eccentricities."
"We're running a bit behind schedule but just to give you an understanding of just how big an event this is, not only are there 60,000 Barca fans at Camp Nou, there are 122 media professionals from 15 different countries here today."
However, what about Henrique? Remember him? Barca certainly don't want to. The Catalans paid €8 million for him in 2008 but he never made a single appearance for the senior squad before being allowed to rejoin Palmeiras on a free contract last year.
If you'd like to read more about Brazilians who have flopped spectacularly at Camp Nou (and who wouldn't?!), check out this brilliant feature from Paul Macdonald.
Denilson, pictured below, certainly springs to mind. Real Betis broke the transfer world record to sign him from Sao Paulo in 1998 but upon arriving in Seville it quickly became apparent that the winger was very good at stepovers and ... well, absolutely nothing else.
"Guardiola had certain ideas to bring in a young Brazilian player [Neymar]," Bayern president Uli Hoeness revealed during a recent IDG Communications Media AG gathering.
"But we have had a number of bad experiences with young Brazilians in the past. If you consider signing someone who costs €20-30 million or even more, it is a difficult decision. We all know what happened with Breno ...
"So we started looking for a similar player and eventually signed Mario Gotze."
And while Barcelona legend Ronaldinho steered clear of the Messi v. Neymar debate, he is in no doubt that his compatriot is destined for greatness.
"I can't explain how special he will become," 'Ronnie' humbly revealed while repeatedly volleying a ball against a crossbar from 18 yards out purely for his own amusement.
Speaking of Pele, he has memorably stated: "Everyone is talking about Messi now - and he is a star. But [to be the best ever] he must first become better than Neymar."
And you know Pele, he's not one for making wild and grossly inaccurate appraisals ...