Five-time Ballon d'Or winner Cristiano Ronaldo's arrival at Juventus is a massive coup for the club, both from a footballing perspective and a marketing one.
The Serie A giants will hope the Portugal international can help them compete for the Champions League, but also sell a lot of jerseys and merchandise to help turn a profit on his €100 million (£88m/$117m) transfer from Real Madrid.
Having worn the iconic number seven at both Manchester United and Real Madrid, as well as when he captained Portugal to the European Championships in 2016, Juventus were always likely to let their record signing stay on brand with the 33-year-old taking the number in Italy.
Juan Cuadrado was happy to withdraw his claim on the number, polling fans through his Twitter account about what his new digits would be, before deciding to wear number 49, or 'seven squared' as 'Cuadrado' means 'squared' in Spanish.
Fans immediately started buying 'Ronaldo 7' jerseys after his arrival in Turin, with queues at the club shop forming as Juve supporters looked to get their hands on the new kit. Goal investigates how much a Cristiano Ronaldo Juventus shirt costs and how you can buy one.
Juventus know that many of the visitors to their online shop will be looking to specifically buy Cristiano Ronaldo shirts, and thus have a section of the homepage dedicated to their new signing. Clicking into this will give you the full range of 'Ronaldo 7' replica and authentic jerseys for kids, men and women.
The replica home jersey costs €104.95 (£93.12/$122.86) and can be further customised to add the Champions League logo for an additional €10 (£8.87/$11.71). The Scudetto and Coppa Italia badges are optional, but do not cost extra.
The authentic jersey is the same as the ones worn by the players and is tighter fitting than the replica shirt as it is designed for athletes such as Ronaldo. As a result, it is more expensive than the replica shirt, coming in at €137.45 (£115.30/$160.91).
Away and third jerseys cost the same amount as the home jersey, while the woman's jersey is €94.95 (£84.63/$110.45) and the kids' shirt is priced at €84.95 (£75.37/$99.45).
The shorts will set you back €39.95 (£35.63/$46.77) for the replica version or €49.95 (£44.55/$58.48) for the authentic ones, while socks are €17.95 (£16.01/$21.01).