The Netherlands great died on Thursday at the age of 68 following a battle with cancer.
Tributes poured in from around the world, including at De Kuip during the charity match between Feyenoord and Sparta.
The referee stopped the game as players and fans applauded for a minute.
Cruyff became synonymous with the No.14 shirt he wore for Ajax and Netherlands, while his last professional club was the former's fierce rivals Feyenoord.
Feyenoord won the friendly against Sparta 2-0.