The AmaKhosi's new initiative with the North-West University is a first for the South African tertiary educational sector and will boost football development from mid 2014
North-West University Vaal Triangle Campus - Kaizer Chiefs Football Club and the North-West University (NWU) have officially entered into a partnership to construct the “Kaizer Chiefs Centre of Innovation” on the NWU Vaal Triangle Campus, situated in Vanderbijlpark, Gauteng. This pioneering initiative is a first for both sport and higher education in the country and will see the establishment of a multi-purpose, Kaizer Chiefs dedicated walk-in centre on the Vaal campus of one of South Africa’s leading and largest educational institutions.
The Kaizer Chiefs Centre of Innovation
Ms. Jessica Motaung, Marketing Director of Kaizer Chiefs, summed up the vision of the Kaizer Chiefs Centre of Innovation: "We are excited with the launch of this relationship. The relationship augers well in terms of expanding the Kaizer Chiefs brand. Bringing the two institutions, North West University and Kaizer Chiefs, will allow us to grow the brand. The Innovation Centre will act as an interface between us and our fan base in both the university students and the Amakhosi supporters in the surrounding Sedibeng region. We believe that the Innovation Centre will add value in terms of our community engagements."
The Kaizer Chiefs Centre of Innovation will be a multi purpose facility that is to be constructed on the NWU Vaal Campus, comprising the following main elements: a brand and retail hub and a training hub.
The Kaizer Chiefs Centre of Innovation solidifies the relationship between Kaizer Chiefs and the NWU. The two parties have been working closely together in conceptualising and planning for the Kaizer Chiefs Youth Development Academy over the course of the last year. The establishment of a leading youth development academy has long been a vision of the chairman, Kaizer Motaung.