Up to now, the association have skirted diplomatically around the issue but Chief Mwelo Nonkonyana says Pienaar has forgotten his roots and those who helped him on his path to playing in the biggest league in the world.
The Safa vice-president, who is also serving as the chairman of the 2013 Africa Cup of Nations Nations local organising committee, says the midfielder must reconsider his decision.
“Pienaar must not forget that he comes from the ghettos and it is Safa who helped to develop what he is now,” said the plain-speaking Nonkonyana in an interview with the BBC.
Previously Safa has said they “respected” the decision of the Bafana Bafana captain to end his international career, saying his body could no longer stand up to the demands of both club football and national team call-ups.
Coach Gordon Igesund even said he went to visit Pienaar for England for a “cup of coffee” but did not discuss the issue with him.
But Nonkonyana sees things differently: “He would not have made it to England without the right quota of caps that he got from playing for the national team. He must consider all aspects of his decision and he should be part of the Nations Cup. I hope he will re-consider. I hope he is listening to me now,” he added.