This is the first time South Africa has hosted the African Forum, but certainly not the last as Soccerex 2013 and 2014 are both set to take place in the country once again.
The forum provides perfect networking opportunities to African administrators from all over the continent, as they take part in seminars and workshops which all focus on the most pertinent issues in African football and how they can be overcome.
The forum also offers a large exhibition event and a programme of networking events which are focused on building a business legacy during the three year stint in South Africa.
The opening day highlights include the opening ceremony, where Soccerex’s CEO Tony Martin, England football legend John Barnes and the South African Minister of Sport Fikilie Mbalula are to name but a few of the speakers during the ceremony.
Once the event has been opened there are a variety of highlights on offer for attendees during the course of the two day programme.
Mvuzo Mbebe, the CEO of the Local Organising Committee for the 2013 African Cup of Nations, will provide a seminar on the challenges of hosting Africa’s football showpiece. He will be joined by the South African Football Association’s CEO Dr. Robin Peterson in delivering the speech.
The Legends Debate is another exciting event, where past football legends including former Bafana Bafana and Leeds United captain Lucas Radebe, Everton legend Peter Reid and Real Madrid’s Christian Karembeu speak about their experiences of playing the game and what they envisage for the future.
Danny Jordaan, celebrated CEO of the 2010 FIFA World Cup LOC, will deliver a speech on the legacy of the World Cup on South Africa and Africa as a whole.
With other highlights such as a seminar on sponsoring the national game, a focus on the emergence of mobile technology as a means of fan engagement and a debate about coaching in Africa, the programme is extensive and engaging for attendees at the event.
The Soccerex African Forum is bound to bring forth important issues which plague African football and will certainly help to develop South African football and African football as a whole.
With many underprivileged children benefitting from the event, there is a certain “feel good” factor attached to it.
Soccerex aims to change the face of African football by focusing on the structures of local leagues and the lessons which can be learned by looking at successful and profitable African leagues.