The Local Organising Committee (LOC) of the 2013 Africa Cup of Nations, which will be held in South Africa, believe that the ticket prices for the tournament have been set at a level that will see more full stadia for next year’s event.
A hallmark of recent Nations Cup tournaments has been the empty stands at matches not involving host countries, driven partly by the fact that tickets have been sold at prices that made them inaccessible to the general populace.
The South African LOC say they will not fall into that trap. Last week they announced that tickets would range from R50 to R200 depending on the status of the game.
And what’s more, the Loc have also offered discounts on those prices for supporters who purchased their tickets early. This will be based on the venue of the game rather than who is playing. It means that those who buy the cheapest tickets before the draw is made on October 26 could pay as little as R40 for a group match, which is the same as fans pay to watch Premier Soccer League matches in South Africa.
“The ticket pricing strategy was reached looking at the economy of the country and the levels of unemployment, people’s disposable income, as well as the time that the tournament is taking place, such as after Christmas and the opening of schools,” LOC CEO Mvuzo Mbebe said.
“Also, various permutations, such as comparative pricing of the FIFA World Cup, PSL, Bafana Bafana games, including European matches, as well as stadiums and capacity, were amongst other considerations.”
The most expensive ticket is the Final at R200, which is still well below the norm for major sporting events in South Africa.
Fans wanting to attend a Springbok rugby game pay anything between R450 and R600, while tickets to a cricket One Day International start at R250 for the cheapest.
The sales of the tickets have been broken down into three stages.
Fans will get the opportunity to purchase tickets before the draw for the finals is made and without knowing who will be in action, bar the fact that South Africa will be involved in the opening game at Soccer City in Johannesburg on January 19.
If those tickets are purchased between the release date of September 26 and October 29, supporters will get a 10 percent discount on Category 1 & 2 tickets, and a 20 percent discount on Category 3.
If tickets are purchased between October 27 and December 20, supporters will get a five percent discount on Category 1 & 2 tickets, and a 10 percent discount on Category 3. Tickets purchased after that will be at the full rate.
Mbebe also stated that individuals will be able to purchase up to a maximum of six tickets per game, an attempt to stop the bulk buying of tickets to be sold on the black market.
“The purchasing of tickets, which opens on the 26th of September, is limited to only six tickets per individual and those with a valid bar-coded green Identity Document or a valid passport. No exceptions will be made to people without valid identity documents.
“As the LOC we committed to ensuring that the tickets are not just inexpensive but are also easily accessible to a wide soccer fan base as possible. To this extent we are making tickets available at various distribution portals including the purchasing of tickets through retail outlets at Spar, call centres, as well as the Internet for those people who may either be outside the country or prefer the Internet as a portal to purchase tickets.”
Fans who successfully purchase their tickets from 26 September will be given a voucher with a reference number, after which they can redeem their vouchers from 15 November for the actual ticket at designated Spar outlets and other ticket collection centres which will be announced later.