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FC Bayern sign German giant

FC Bayern sign German giant

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Domestic German soccer champions FC Bayern Munich have signed a three-year sponsorship and technical supply deal with German multinational software giant SAP.

Domestic German soccer champions FC Bayern Munich have signed a three-year sponsorship and technical supply deal with German multinational software giant SAP.

The three-year deal will see SAP become the club’s official partner for sport analytics and enterprise software.

The deal builds on an earlier agreement Bayern signed to use the SAP CRM system for a number of its business functions, and will see SAP fulfill a similar role for Bayern as it did for the German national team during the recent Fifa World Cup.

There, SAP developed an application called Match Insights which analysed performance data for the German team.

“SAP has the technology to support three of our main goals: optimise our business processes to facilitate our global expansion, help our team stay fit and perform at their highest level and give our fans the best possible experience,” said Karl-Heinz Rummenigge, FC Bayern Munich’s chief executive.

“FC Bayern Munich is currently one the best performing football clubs of the world. Leveraging innovative technology, we want to permanently secure a global top position for FC Bayern.”

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