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Premier League side Aston Villa have announced the Spanish region of Andalucía as their official tourist destination partner for this season.

Premier League side Aston Villa have announced the Spanish region of Andalucía as their official tourist destination partner for this season.

The new partnership, announced ahead of Villa’s 1-0 win over Stoke City on Saturday, aims to promote Andalucía to tourists in the British market.

Andalucía is said to welcome around eight million international visitors every year, with around 2.5 million of those coming from the UK.

Flights to the region operate regularly from Birmingham and East Midlands airports, not far from Villa Park.

“This is a unique opportunity to take the Andalucía brand to the British market, our principal source of tourism, considering that Aston Villa is one of the best established and most successful football clubs in England and Europe,” said Francisco Artacho, the Andalucía tourist board managing director.

“The club’s participation with our brand in the Barclays Premier League is a guaranteed success to be able to share our destination with the Premier League’s excellent audience.”

The new partnership is Villa’s first of the summer.

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