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BT Sport adds German rights as Sky Sports battle continues

BT Sport adds German rights as Sky Sports battle continues

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BT Sport has added to its soccer rights portfolio by inking a deal to broadcast Germany’s home friendly matches and live games from the DFB Cup, Germany’s leading club team tournament, in the UK.

BT Sport has added to its soccer rights portfolio by inking a deal to broadcast Germany’s home friendly matches and live games from the DFB Cup, Germany’s leading club team tournament, in the UK.

The news comes less than 24 hours after the broadcaster, which will shortly begin its second season of live Premier League game coverage, announced it had secured the rights to the Portuguese Primera Liga.

BT Sport will also be the UK home of Italy’s Serie A, France’s Ligue 1 and Germany’s Bundesliga.

The deals appear to be a reaction to rival Sky Sports’ announcement earlier this summer that it is to launch Sky Sports 5, a channel dedicated to European soccer. Sky has the rights to Spain’s La Liga, Holland’s Eredivisie and, beginning in September, a large number of Uefa European Championship qualifiers.

The 2014/15 season, however, will be the last year of its acclaimed Uefa Champions League coverage, after BT dramatically secured the exclusive rights from 2015 onwards for US$1.425 billion in November last year.

Simon Green, the head of BT Sport, said: “BT Sport now offers a feast of European football action for fans.”

New world champions Germany are set to play Argentina on 3rd September in a repeat of the recent Fifa World Cup final.