US confectionary company Mondelez has reached an agreement with Football Federation Australia (FFA) to become the official snacking partner of the country’s national side, the Socceroos.
The company will use the sponsorship to promote its Cadbury, Vegemite, Oreos and Philadelphia brands.
“We are very pleased to announce that Mondelez Australia have signed rights to be the snacking partner of the Socceroos as they start their World Cup campaign in Brazil this year. We are the official confectionery, biscuit, candy, spreads and coffee partner of the Socceroos and will be activating the partnership in store and on POS across all our major customers in May and June,” a Mondelez spokesperson told AdNews.
The Socceroos are still searching for a primary sponsor following the expiration of its long-running agreement with Qantas.