Nissan has agreed a four-year deal with Uefa to become a global sponsor of the Champions League.
The Japanese manufacturer will serve as the official car partner of Europe’s elite club soccer competition from the start of the 2014/15 season until the end of 2017/18. It will also have sponsorship rights linked to the Uefa Super Cup, which pits the winners of the Champions League against the winners of the second-tier Uefa Europa League.
As well as extensive branding rights, including a presence on pitchside advertising hoardings, in broadcasts, and in integrated logos, Nissan will have a range of hospitality and media access privileges.
Nissan will replace longstanding Uefa Champions League sponsor Ford. Financial terms of the deal, brokered by Uefa’s bespoke rights agency, Team Marketing, were not released. However, it is likely to be worth at least an eight-figure annual sum.
Roel de Vries, the Nissan corporate vice president and global head of marketing and communications, said: “Innovating to excite is what Nissan does, and as partners with Uefa we are looking to introduce new ways in which to enrich the Uefa Champions League experience.
“Europe’s most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do.”
Uefa Events SA marketing director Guy-Laurent Epstein added: “We are delighted to have Nissan as an official partner of the Uefa Champions League as of next season. Nissan is a truly leading global company and is one of the largest automotive groups in the world.
“We feel that the partnership will provide a great deal of innovation and excitement across all markets worldwide, and we are convinced that Nissan can use the platform that the Uefa Champions League offers to further build on their current success.”