thumbnail Hello,

Brazilian soccer club Santos have agreed a short-term shirt sponsorship deal with Gomes da Costa.

Brazilian soccer club Santos have agreed a short-term shirt sponsorship deal with Gomes da Costa.

The tinned fish brand’s logo will appear on the back of the Santos shirt during this month’s finals of the state championship, the Campeonato Paulista. It will also appear on the players’ matchday shorts in the games, which will be played against Ituano  on 6th and 13th April.

Luís Manglano, the marketing manager at Gomes da Costa, said the deal “links the concept of a great team with a great brand”.

Reports in Brazil have been quick to note the irony of the partnership, given that Santos have been nicknamed ‘sardines’ by rival supporters.

From the web