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Promotion-chasing Brighton pen Nike deal

Promotion-chasing Brighton pen Nike deal

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English soccer club Brighton & Hove Albion have announced a new kit deal with Nike.

English soccer club Brighton & Hove Albion have announced a new kit deal with Nike.

The American sportswear giant will provide matchday and training apparel to the Championship side, as well as Brighton’s under-21, women’s and youth teams, from the start of the 2014/15 season. It will also create a range of official replica merchandise for Brighton fans, for which the club will retain distribution rights.

Financial terms were not released, though Brighton chief executive Paul Barber did reveal that the partnership “represents a significant increase on our existing commercial arrangement” with Errea.

“In securing a long-term agreement with Nike, we are delighted to announce another record-breaking partnership for the club,” added Barber. “Nike is the leader in football and a huge global brand, which will help lift our club’s profile as we continue to develop.”

Marc van Pappelendam, the general manager and vice president of Nike UK and Ireland, said: “We’re looking forward to this new partnership with Brighton & Hove Albion and equipping the team with their kits for playing and training.”

Brighton are currently eighth in the Sky Bet Championship, three points outside the promotion play-off places with a game in hand.

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