Retired England soccer star Michael Owen has signed a three-year deal to become a brand ambassador for gaming company BetVictor.
The agreement, effective immediately, will see the former Liverpool and Real Madrid striker promote the company online via social media networks Twitter and Sina Weibo.
“Michael is a genuine sporting icon, instantly recognisable throughout the world and, as a global brand, we see Michael and BetVictor as the perfect fit and are delighted to welcome him on board,” said Victor Chandler, the chairman of BeVictor.
“He will be sharing his forthright views and opinions with BetVictor customers on the big sporting topics of the day but especially football and horse racing which Michael is so passionate about.”
Owen added: “I am delighted to announce my ambassadorial role with BetVictor. With my sporting experience and knowledge, as well as my social media reach on Twitter and Sina Weibo, I am really looking forward to helping BetVictor develop and expand their brand into new markets around the world.”
Owen will also write an online column for the company, the first of which will be published on 10th February.