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UK sports radio station Talksport has appointed sports marketing agency TSA to distribute its Premier League audio rights in Asia.

UK sports radio station Talksport has appointed sports marketing agency TSA to distribute its Premier League audio rights in Asia.

The Malaysia-based agency will market and distribute the rights to all 380 Premier League matches in selected territories across Asia. Commentary will be made available in ten languages including: English, Spanish, Thai, Malay and Hindu or Mandarin.

Talksport’s existing contract for the Premier League’s radio rights in all countries outside Europe was signed in April 2012.

Talksport’s international sales director Kurt Edwards commented: “As global audio partner of the Premier League we know that there is a huge appetite for English football around the world, particularly in Asia. This new partnership with TSA will mean that even more fans get to hear Talksport’s exclusive commentary.”

“Audio rights are not as well exploited in many parts of Asia as they are in Europe and America, and we firmly believe that there is a huge untapped market, especially as that the most popular sport around the region to open that market is English football,” added TSA’s chief content officer, Julian Jackson.

Talksport recently reached an agreement with Fifa for the UK licence to broadcast live commentary of every game at the 2014 World Cup in Brazil.

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