Brazilian soccer superstar Neymar has agreed a personal endorsement deal with sunglasses brand Police.
The 21-year-old Barcelona striker, named SportsPro’s most marketable athlete in each of the last two years, will join the likes of David Beckham and George Clooney as a global brand ambassador for Police in 2014. He will appear in a print and billboard campaign, shot by Rankin, in which he will model the company’s latest eyewear collections.
According to the Press Association’s Martyn Ziegler, Neymar has signed a two-year deal, worth US$7 million, with the De Rigo-owned brand.
Ennio De Rigo, the president of De Rigo Vision, said: “We are very proud about this new and exciting collaboration with Neymar Jr. As a young, passionate and talented star in his field; he embodies the Police DNA like no other with his maverick style.”
“It’s a pleasure and an honour for me to be the new global ambassador for Police,” added Neymar. “I like very much their style and the glasses are the types that I use. The photoshoot was very nice and I hope we have success with a family-run business.”