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San Benedetto signs league-wide Serie B deal

San Benedetto signs league-wide Serie B deal

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Serie B, the second tier league in Italian domestic soccer, has signed San Benedetto mineral water as a sponsor.

Serie B, the second tier league in Italian domestic soccer, has signed San Benedetto mineral water as a sponsor.

The deal, brokered by the league’s marketing partner RCS Sport, will see San Benedetto become the official mineral water of all 22 teams in the division.

San Benedetto, founded in 1956 in Venice, will use the sponsorship to promote its ‘ecogreen project’ line.

The company also has a deal in place with the Italian rugby board.

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