Real Madrid has signed a five-year extension to its sponsorship deal with Saudi Telecom.
The agreement follows an initial four-year partnership between the state-owned company and the Primera Division giant that was signed in November 2009. Under the terms of the new contract, Saudi Telecom will offer exclusive Real Madrid content to its customers in Bahrain, Kuwait and Turkey, along with its home market.
Real Madrid president Florentino Perez said: “We have found in Saudi Telecom Company a strategic partner who shares with us the spirit of leadership and the ongoing pursuit of excellence. It is an important alliance for the present and the future. We have been together for four years and are renewing for five – this is sure to be further extended. (Saudi Telecom) is an excellent company that helps us get closer to our fans.”
Mohamed Aldhoyehan, chairman of the investment committee of Saudi Telecom, added: “With this partnership we will allow customers in the areas in which we operate to have more access to (Real Madrid) media, wherever they are. We will try to bring the club to the fans.”