Spanish Primera Division champion FC Barcelona has agreed a sponsorship deal with PepsiCo’s sports nutrition drink Gatorade.
The agreement will run for three years, from 2013-14 to 2015-16. Barcelona will provide exposure of Gatorade’s products at the Nou Camp stadium and news conferences as well as on the club’s official website. Gatorade, which has an extensive association with sport in North America and is increasingly prominent in Europe, will also offer Barcelona access to the company’s laboratory and testing facilities at the Gatorade Sports Science Institute, which will provide support for the club’s players.
“Gatorade is a prestigious international brand that is a leader in sports fuel and with a great commitment to scientific investigation,” Barcelona vice-president Javier Faus said. “This agreement strengthens our sponsorship programme with one of the most important global brands in the sporting field and is a further step into America, one of the most important strategic territories for the club, where Barcelona has an immense supporter base.”
Andrea Fairchild, Gatorade’s vice-president of global sports marketing, added: “By partnering with Barcelona, one of the top performing clubs in the world, Gatorade hopes to help improve the performance of the most elite athletes in football. We look forward to bringing our scientifically backed products and services to this exceptional club while expanding awareness of our commitment towards fuelling aspiring football athletes around the globe.”