UK pay-television broadcaster BSkyB has announced a deal with Twitter to share video highlights from UEFA Champions League games in real time – a move that furthers the social networking website’s drive into sports content.
The Financial Times newspaper said Sky Sports’ Twitter account will share highlights including instant replays of the best goals and post-match interviews. The project aims to promote Sky’s sports channels and its internet service Now TV, with the broadcaster reported to be paying Twitter an undisclosed fee to promote its tweets across the social media platform. However, it remains unclear how the deal had been agreed considering that Sky only has rights for the Champions League in the UK and Twitter cannot be geo-blocked.
“We know that lots of people want access to great Sky Sports content but would rather dip in and out rather than having a full subscription,” said Gidon Katz, director of Now TV. “Sharing UEFA Champions League clips in real-time on social platforms helps us to highlight the benefits of instant, pay-as-you-go access to Sky Sports via Now TV.”
The agreement comes after Twitter last month signed a deal with American football league the NFL to make game clips and other content available through its Amplify platform. The agreement was said to mark the biggest sports-related commitment to date by Twitter. The Amplify revenue-generating programme allows television content owners to distribute programming in users’ Twitter feeds, with short adverts embedded. The companies share the ad revenue.