thumbnail Hello,

Paris Saint-Germain (PSG) has further bolstered its commercial portfolio by agreeing a three-year deal for Hublot to become its official timekeeper and watch partner.

Paris Saint-Germain (PSG) has further bolstered its commercial portfolio by agreeing a three-year deal for Hublot to become its official timekeeper and watch partner.

The Swiss watchmaker will be afforded branding exposure at PSG’s Parc des Princes stadium, including various advertising opportunities on LED hoardings around the pitch and the installation of a number of Hublot clocks at the venue. Hublot has also presented players with commemorative watches to mark the team’s Ligue 1-winning campaign in the 2012-13 season. Hublot has already built up a presence in football through a number of other deals – including its official timekeeper partnership with world governing body FIFA and deals to serve as the official watch of the World Cup and UEFA European Championship tournaments. The firm also works closely with other major European clubs, including Bayern Munchen, Juventus and Ajax.

The deal with Hublot will strengthen PSG’s commercial portfolio, which has grown significantly in recent weeks. In this month alone, Nivea Men agreed a three-year deal to become an official sponsor and provider of the club, while Qatari telecommunications firm Ooredoo also signed a six-year contract for the naming rights to the PSG training ground, as well as kit branding privileges. Jean-Claude Blanc, general manager of PSG, said: “We are very happy to welcome another prestigious international brand to our sides. The ambition of Paris Saint-Germain is to become a sporting entity recognised all over the world, which sits perfectly with Hublot’s demand for perfection and aspirations towards elegance, present in all their watches.”

Hublot chairman Jean-Claude Biver, and CEO Ricardo Guadalupe, added: “Paris is the European capital for good taste, elegance and luxury. Paris is the world tourism capital. And thanks to Paris Saint-Germain, Paris is the capital of European football. Hublot could not afford to not be associated with this club.”

From the web