Arabian Gulf League champion Al Ain has agreed a three-year sponsorship deal with Abu Dhabi Airports, an agreement it has hailed as a “landmark” partnership for the club.
Beginning with the forthcoming 2013-14 season, the operator of the UAE capital’s airport will become a premium partner of Al Ain and have branding space on the club’s shirt. Al Ain said the partnership is part of its strategy to focus and transform the concept of sponsorships into integrated partnerships in the sports industry, build a “healthy athletic community” and bring the latest technologies to the club’s stadium. Al Ain is poised to move into its new home, the 25,000-seat Hazza Bin Zayed Stadium, later this year.
Mahmoud Al Mahmood, member of the board at Al Ain Club Investment Company, said: “The premise of this partnership will revolutionise affiliations between sports clubs and corporations in the region. We have changed our philosophy towards how we approach partnerships, improving visibility and exclusivity for our partners, whilst simultaneously boosting opportunities for Al Ain FC. With the opening of the Hazza Bin Zayed stadium at the end of the year, our objective is to enhance the experience for our fans, attendees and players. Abu Dhabi Airports has the same vision, which seamlessly fits the over-arching strategy to support in achieving this objective.”
Mohamed Mubarak Al Mazrouei, board member of Abu Dhabi Airports, added: “Abu Dhabi Airports is a key player in the development of air transport and tourism industries in the emirate, which will in turn support the delivery of Abu Dhabi Vision 2030. From that perspective, the company is keen to support other drivers that have been contributing to the development of this society. Al Ain Football Club has been a major anchor in our community and we are proud today to be a part of its legacy.”