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French Ligue 1 giant Paris Saint-Germain has signed a six-year sponsorship deal with Ooredoo, an agreement that will grant the Qatari telecommunications firm branding on the club’s shirt and naming rights to its training ground.

French Ligue 1 giant Paris Saint-Germain has signed a six-year sponsorship deal with Ooredoo, an agreement that will grant the Qatari telecommunications firm branding on the club’s shirt and naming rights to its training ground.

The contract with the reigning Ligue 1 champion takes effect immediately and will run through to 2018. The Ooredoo logo will appear on the backs of PSG team shirts and on the sleeves of its training kit, along with at the team’s Parc des Princes stadium on the pitch-side LED system. The team’s training complex Camp des Loges will also be renamed the Ooredoo Training Center under the terms of the deal.

A major focus of the agreement will be the development of youth and community support, as Ooredoo and Qatari-owned PSG will launch a community coaching programme across Ooredoo’s footprint in the Middle East, North Africa, and Southeast Asia that will include football clinics for young people. PSG president Nasser Al-Khelaifi said: “PSG and Ooredoo both have set high goals in reaching audiences around the world. This sponsorship will enable us to reach out to new PSG fans in markets with large youth populations that follow and play football. We also look forward to using our global reach to give back to communities through our shared community coaching programme.”

Ooredoo, which changed its name from Qtel earlier this year, is currently rolling-out its new brand throughout its key markets. H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, chairman of Ooredoo, added: “Football brings people together from all nations and all walks of life, and we have found a great sponsorship partner in PSG. Through our talks with the club, we have come to know them as a team that is keen on bringing football to new markets, committed to developing communities and is passionately connected to their fans. We share these values, and look forward to a long and mutually-beneficial partnership with PSG.”

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