FC Barcelona has agreed a three-year partnership with the UAE’s United Arab Bank in a deal that represents the Primera Division champion’s first partnership in the financial sector outside of Spain and Andorra.
The deal, which runs through to July 2016, positions United Arad Bank as Barcelona’s official partner in the UAE and places the bank as the first and exclusive financial partner of the club in the UAE. As an official partner of Barcelona, the bank will create a range of customised products and offers for the club’s fans across the UAE. United Arab Bank joins Barcelona’s regional partner tier alongside Chang Beer, Big Cola, Castle Lager, Nokia, Rexona, Avea, Head & Shoulders and Indesat.
Paul Trowbridge, CEO of United Arab Bank, said: “The club’s selection reiterates our position as one of the major players in the banking sector in the region and also this partnership will help them fulfil their aspirations in the emirates. We believe that FC Barcelona is the one club that we as a bank and our customers can relate to, making it the perfect fit for us. The club enjoys tremendous popularity amongst UAE football fans and so the alliance creates a great platform for us to incentivise our clients with a range of FC Barcelona privileges including hospitality match tickets, Barca-themed banking products, official merchandise and more.”
Javier Faus, vice-president of the economic and strategic area at Barcelona, added: “We are extremely pleased with the agreement reached with United Arab Bank, making UAB FC Barcelona’s official bank in the UAE and our first financial partner outside of Spain and Andorra. We have chosen UAB for many reasons. These include its capacity for growth, being the fastest growing bank in the UAE, and the enthusiasm it puts into its projects. Our club and our members share the same passion for football.”