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CBF bolsters sponsor roster with Samsung deal

CBF bolsters sponsor roster with Samsung deal

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The Brazilian Football Confederation (CBF) has further enhanced its commercial portfolio ahead of the 2014 FIFA World Cup by unveiling a new sponsorship deal with Samsung.

The Brazilian Football Confederation (CBF) has further enhanced its commercial portfolio ahead of the 2014 FIFA World Cup by unveiling a new sponsorship deal with Samsung.

Terms of the agreement were undisclosed, but the Korean electronics giant becomes the Brazilian national team’s 13th commercial partner. The deal comes after food company BRF and health services firm Unimed Seguros signed contracts with the CBF in June, while airline Gol Linhas Aéreas became a partner in May. The CBF’s sponsor roster also includes Nike, Itau, Vivo, Guarana Antarctica, Nestle, Extra, Gillette, Volkswagen and MasterCard.

The CBF’s latest deal was unveiled at a press conference in Brasilia on Monday. President of Samsung, KC Park, said: “It is with great pride, and a historic moment, that Samsung becomes an official sponsor of the Brazilian national team.”

The CBF is reported to have generated R$235.6 million (US$99.3 million) through sponsorship deals in 2012. CBF president José Maria Marin added: “We very much welcome this partnership with Samsung. It is a matter of pride for us to partner with a business sponsor of such credibility and respectability.”