The German Women’s Bundesliga is set to receive significant exposure on a global basis after pan-regional sports broadcaster Eurosport acquired the international television rights to the league in a deal spanning the 2013-14 to 2015-16 seasons.
The agreement includes the rights to broadcast live matches on each of the 22 match days across each of the three seasons. Eurosport can schedule at least one match per round in an early Saturday afternoon slot in Germany and internationally. The deal with the German Football Association (DFB) gives Eurosport international options to broadcast the Women’s Bundesliga across its 54 markets in Europe and 17 markets in Asia-Pacific. The acquisition of Women’s Bundesliga rights adds domestic league content to Eurosport’s women’s football coverage, with the broadcaster having previously covered the FIFA Women’s World Cup, UEFA Women’s Euro, Women’s UEFA Champions League, Algarve Cup and age-group international competitions such as the U17 and U20 World Cups.
Eurosport Group chief executive Jean-Thierry Augustin said: “No other channel can match Eurosport’s commitment to women’s football. The sport is going from strength to strength and proving incredibly popular across Europe as seen with our great ratings for the recent 2013 UEFA Women’s Euro, which attracted nearly 55 million Europeans and grew in average audience by over 50% on the previous edition.”
The Women’s Bundesliga was established into a single national league in 1997 and currently features 12 professional teams. VfL Wolfsburg is the current champion and also won the 2013 Women’s Champions League. Helmut Sandrock, general secretary of the DFB, added: “German women’s football did an incredible job to create a professional league in Germany and the resources that the DFB has been able to invest shows that we are now one of the top leagues in the world underlined by the success of VfL Wolfsburg in the UEFA Women’s Champions League and of course the national team’s win at UEFA Euro 2013 in Sweden.”