Manchester United has continued its busy summer of commercial activity by signing a three-year partnership with Taiwanese tyre manufacturer Federal Corporation.
Federal will serve as the club’s official tyre partner in Russia and Taiwan under the terms of the deal. The firm is planning expansion into new territories in Asia and South America over the coming years, along with making further inroads into Russia and the Commonwealth of Independent States. It is seeking to use the partnership with United to assist this growth.
Richard Arnold, Manchester United’s group managing director, said: “The club has almost 18 million followers in Russia and with a third of Taiwanese football fans following United we are able to provide Federal with a sizeable audience to engage with.”
Federal is the second tyre manufacturer to have agreed a sponsorship deal with the club in the space of a week, with Apollo Tyres also having signed up as United’s official tyre partner in the UK and India.