Italian Serie A club Bologna has announced a two-year sponsorship deal with gaming group 32Red.
Under the deal, 32Red will become the official casino partner of the club for the 2013-14 and 2014-15 seasons. The partnership with the team aims to boost the profile of the 32Red brand in Italy, where the company has been regulated and licensed since November 2012. The sponsorship deal includes both on and off-line co-branding activities, stadium branding and the launch of an affiliate programme to market the 32Red casino to Bologna fans via the club’s website.
Ed Ware, 32Red’s CEO, said: “We are proud to be partnering with Bologna, one of Italy’s oldest and best known clubs. Our previous associations with Swansea City and Aston Villa helped establish 32Red as a trusted and leading casino brand in the UK and we see Bologna as an ideal partner to help promote the 32Red brand in Italy.”
Bologna finished 13th in Serie A last season and opened its 2013-14 campaign with a 3-0 defeat at Napoli on Sunday.