English Premier League club West Ham United has agreed a two-year extension to its partnership with low-cost international mobile call provider Lycamobile.
Lycamobile continues as the club’s official mobile partner and will benefit from utilising West Ham’s advertising, branding, signage and hospitality rights. Additionally, West Ham fans will be able to take advantage of Lycamobile’s range of telecommunications, financial, entertainment and travel products. The terms of what the club described as a “lucrative” deal were undisclosed. West Ham kicked off its 2013-14 season with a 2-0 win over Cardiff City on Saturday.
West Ham vice-chairman Karren Brady said: “The agreement is another indicator of our growing global appeal, which will only increase further as our exciting move to the Olympic Stadium draws closer. It is clear that West Ham has real synergy with Lycamobile as we both share a real commitment to serving the local community. With its impressive global and UK footprint, there are a number of joint opportunities within the local community and international territories which will benefit both our and Lycamobile’s huge following.”
Subaskaran Allirajah, Lycamobile Group chairman, added: “Our sponsorship of West Ham United Football Club has proved successful for both parties and we are thrilled to be extending our relationship. West Ham United is hugely popular in our key markets, and we are excited to continue work with this fantastic club and engage closely with its loyal fans. At Lycamobile we are passionate about reaching out to our communities and we hold sports sponsorship close to our hearts as a way to do this.”