English Premier League club Fulham has sealed a sponsorship deal with the UK subsidiary of Japanese-based multinational electronics company Brother.
The deal will initially run through to the end of the 2013-14 season, but could be extended for a further three years. Under the agreement, Brother UK has acquired various marketing and advertising rights associated with the club and will support Fulham with its range of technology and communications products across its Craven Cottage stadium and Motspur Park training ground.
Brother’s OmniJoin web conferencing will be integrated into Fulham’s business operations while the company’s innovation team will work alongside the club’s staff to investigate new ways to support performance and analysis of matches. Brother held the shirt sponsorship rights for fellow Premier League club Manchester City from 1987 to 1999.
“The partnership provides huge exposure for the brand both in the UK and overseas but we always wanted this sponsorship to be much more than just a badging exercise,” Brother UK’s head of marketing, James Lawton-Hill, said. “From the boardroom to the training pitch, we’ll be looking at ways to add value and improve performance whilst we’re particularly excited about working with the Fulham FC Foundation on its Schools Enterprise Programme. Football represents a great opportunity to get children interested in business so it’s an initiative we’re really committed to.”