German 1.Bundesliga club Hertha Berlin has extended its partnership with Audi for an additional three years until 2016.
The automotive company has been an exclusive partner of the team since the 2006-07 season and will continue to hold a number of privileges as a result of the new agreement. As well as receiving television-relevant advertising at home games, Audi will also remain central to the club’s various media and PR activities throughout the course of the deal. In addition, the firm will also have access to a range of hospitality services at the club’s home ground of the Olympiastadion. It will also supply first team management and players with a range of Audi models.
Having been relegated from the 1.Bundesliga in 2009-10, Hertha sealed its return to the top division last season by winning the 2.Bundesliga title. Ingo Schiller, managing director at Hertha Berlin, said: “We are very pleased that we were able to extend our long-standing co-operation with Audi as an exclusive partner for three years and we will now continue to expand this sustainable partnership. Audi is a reliable partner and we are glad that we can represent the brand in the Hertha BSC club environment.”
Audi will also introduce a new fan interaction campaign by giving supporters the chance to have access to a new Audi A3 sedan for one year. Alexander Schuhmacher, general sales manager for Audi’s eastern region, added: “With the extension of our commitment at Hertha BSC, we ensure that the Audi brand continues in the city of Berlin.”