Manchester City has announced a three-year global partnership with Hays, making the British company the English Premier League club’s official recruitment partner.
Hays, which is the world’s largest specialist recruitment agency with around 8,000 staff working across 33 countries, will activate the partnership through a global marketing programme focusing on digital and social media platforms using City’s crest and player imagery. The company will benefit from advertising space on pitchside LED boards and media interview backdrops at City’s Etihad Stadium, while its employees will enjoy engagement and incentive opportunities related to the partnership.
Tom Glick, chief commercial and operating officer for Manchester City, said: “Hays has established themselves as a truly international brand, with a wealth of experience attracting the best talent and expertise in the workplace. Manchester City has always been a club built on people. We pride ourselves on continually developing the very best team of professionals across our organisation. Whether it’s international and home-grown talent on the pitch, or our friendly and professional match-day stewards off it, we strive to ensure we have the right people to drive the club forward.”
Sholto Douglas-Home, Hays Group marketing director, added: “Manchester City is the ideal partner for Hays. They are a brand that is passionate about getting the right professionals to build winning teams both on and off the pitch. Like Hays, they have a strong appreciation of the critical importance of finding and nurturing talent for success and they pride themselves on identifying and attracting those highly skilled individuals from the global talent pool. The English Premier League is by far the most popular league in the world and we see this partnership as an exciting platform to help us take our brand and our message to a broader global audience.”